Legal Disclaimer
Applicable in the United Kingdom and European Union
Last updated: March 2026
1. General
The information, guidance, publications, and advisory content provided by BlackSwanAdvisory (“we”, “us”, “our”) — including The BSA Continuity Briefing and any related materials — are provided for general informational and preparedness purposes only.
Nothing on this website or in any BlackSwanAdvisory publication constitutes legal, regulatory, financial, insurance, or professional advice of any kind. You should always seek independent professional advice appropriate to your specific circumstances before making decisions based on our content.
2. No liability for outcomes
Whilst BlackSwanAdvisory takes reasonable care to ensure the accuracy and usefulness of its content, we make no representations or warranties — express or implied — as to the completeness, accuracy, reliability, suitability, or availability of any information or guidance we provide.
To the fullest extent permitted by applicable law, BlackSwanAdvisory shall not be liable for:
- Any loss or damage — direct, indirect, consequential, or otherwise — arising from your use of, or reliance upon, our content, publications, or advisory services
- Any failure of business continuity, security breach, harm to persons, or property loss that occurs notwithstanding the implementation of guidance provided by BlackSwanAdvisory
- Any decisions made, or actions taken or not taken, in reliance on information provided by BlackSwanAdvisory
- Any inaccuracy, omission, or error in our content, however caused
3. Nature of advisory services
BlackSwanAdvisory provides preparedness frameworks and general guidance based on experience and best practice. Our content is designed to assist businesses in thinking through potential risk scenarios — it is not a guarantee of safety, security, or operational continuity under any circumstances.
Every business operates within a unique environment. The suitability of any guidance for your specific situation is your responsibility to assess. BlackSwanAdvisory accepts no responsibility for outcomes resulting from the application or non-application of any recommendations.
4. European Union users — important notice
BlackSwanAdvisory operates from the United Kingdom and provides content and services to businesses across the European Union. EU users should be aware of the following:
4.1 Business-to-business context
Our services and publications are directed exclusively at businesses and professional operators, not at consumers. EU consumer protection legislation — including the EU Consumer Rights Directive (2011/83/EU) and national implementations thereof — does not apply to business-to-business transactions. By accessing our content or purchasing our publications, you confirm that you are doing so in a professional or business capacity.
4.2 Limitation of liability under EU law
Nothing in this disclaimer excludes or limits liability in ways that are prohibited under mandatory EU or national law, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation. Subject to those mandatory protections, our liability to EU-based clients is limited to the fullest extent permitted by the applicable law of the relevant member state.
4.3 Cross-border applicability of guidance
The guidance contained in our publications is developed primarily with reference to UK law, regulation, and operational practice. Whilst much of the preparedness content is broadly applicable across jurisdictions, BlackSwanAdvisory makes no representation that its guidance is compliant with, or appropriate under, the laws and regulations of any specific EU member state. EU-based businesses should seek local legal or regulatory advice where required.
4.4 Online Dispute Resolution
The European Commission provides an Online Dispute Resolution (ODR) platform for resolving disputes between traders and business clients operating across EU borders. This platform is available at: https://ec.europa.eu/consumers/odr. BlackSwanAdvisory is willing to engage with alternative dispute resolution processes where appropriate, but participation is not guaranteed in all cases.
5. Third-party content and links
This website may reference or link to third-party websites, organisations, or resources. These are provided for convenience only. BlackSwanAdvisory does not endorse, and is not responsible for, the content, accuracy, or practices of any third-party sites or services.
6. Emergency situations
Our content is intended to support advance preparedness planning. It is not designed to replace the instructions of emergency services, law enforcement, government authorities, or any other competent authority during an actual emergency — whether in the United Kingdom, any EU member state, or elsewhere. In any live emergency situation, always follow the instructions of the relevant authorities.
7. Governing law and jurisdiction
This disclaimer is governed by and construed in accordance with the laws of England and Wales.
For UK-based clients, any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
For EU-based clients, whilst we designate English law as the governing law for our business-to-business relationships, we acknowledge that mandatory consumer protection provisions of your local law may apply where relevant. In such cases, nothing in this disclaimer is intended to deprive you of protections you are entitled to under your local jurisdiction.
8. Changes to this disclaimer
BlackSwanAdvisory reserves the right to amend this disclaimer at any time. The ‘last updated’ date at the top of this page will reflect any changes. Continued use of this website following any amendment constitutes your acceptance of the revised disclaimer.
9. Contact
If you have any questions regarding this disclaimer, or wish to raise a dispute, please contact us in the first instance at:
Neil Martin
BlackSwanAdvisory
Email: neil@blackswanadvisory.org
